Negril West End, Jamaica
The West End begins at the roundabout in the centre of town and meanders along the cliffs for some three miles, becoming Lighthouse Road at Negril lighthouse and winding inland to Orange Hill and
ultimately Sheffield Road

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The West End begins at the roundabout in the centre of town and meanders along the cliffs for some three miles, becoming Lighthouse Road at Negril lighthouse and winding inland to Orange Hill and ultimately Sheffield Road.

The first stretch is the lieliest, with jerk shacks, bars, juice stalls and craft shops - including the official A Fi Wi Plaza craft market - lining the inland side and restaurants hanging over the sea's edge. There are a couple of ramshackle beaches where fishermen moor their canoes but the murky water makes swimming inadvisable. The road opens up a little once you get to the fancy Kings Plaza and Sunshinevillage shopping malls, but the true West End begins over the next blind bend; the road narrows, the water clears and the hotels that care up the rest of the cliffs begin in earnest.

As this is Jamaica's extreme westerly point, the sun set view from the West End is the best you'll see. Sunset-watching is an institution here; most bars and restaurants offer sunset happy hours and the half-hour or so before dusk is the closest the West End gets to hectic. Coach parties descend in droes upon undeseredly popular Rick's Café, where you pay for your drinks with plastic tokens, cameras click and local lads die off the cliffs.

 
After Rick's the road becomes a country lane and the hotels are interspersed with near-wild coastline. A main point of interest is Negril Point Lighthouse, standing 100 feet aboe sea leel at Jamaica's westernmost tip. Built in 1894, the 66-foot tower now flashes a solar-powered beam ten miles out to sea. Workers who lie on site are usually willing to take you up all 103 leg-quiering steps to the top.

 

Jamaica travel Guide
Montego Bay, Kingston, Ocho Rios, Negril, Blue Mountains, Portland

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