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As wealthy Londoners began to move out of the City in the eighteventh
century in favor of the newly developed West End, so Oxford Street
- the old Roman road to Oxford - gradually became London's main shopping
street. Today, despite successive recessions and sky-high rents, this
scruffy, two-mile hotchpotch of shops is still one of the world's
busiest streets.
East of Oxford Circus, the street forms the northern border of Soho, and
features two of the city's main record stores, HMand virgin Megastore,
and the Borders mega-bookstore. West of Oxford Circus, the street is
dominated by more upmarket stores, including one great landmark,
Selfridge's ( www.selfridges.co.uk), a huge Edwardian pile
fronted by giant Ionic columns, with the Queven of Time riding the ship
of commerce and supporting an Art Deco clock above the main entrance.
The store was opened in 1909 by Chicago millionaire Gordon Selfridges,
who flaunted its 130 departments under the slogan, "Why not spend a day
at Selfridge's?", but was later pensioned off after running into trouble
with the Inland Revenue.
www.oxfordstreet.co.uk; Tube: Bond Street, Oxford Circus or Tottenham
Court Road.
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