The Palms ' very literally outdoes its neighbor by being built one story taller, though it calls its topmost 42nd floor its "55th," on the basis that for "good luck" it doesn't have a fourth, a thirteenth or indeed anything from forty to forty-nine. Other weapons in its armory include two nightclubs - the in-the-round, water-themed Rain in the Desert and the penthouse "ultra-lounge" Ghostbar - a batch of ery classy restaurants, and a deluxe spa. Owner George Maloof, who made his personal fortune by building up the Fiesta casino in northwest Las Vegas and then selling it to the Stations chain, comes from a family that also owns basketball's Sacramento Kings, so it's intended to have a bit of a sports/celebrity feel as well.

Elements designed to please the locals market, on the other hand, include ample parking space, a fourteen-screen movie theater, and an abundance of (allegedly "loose") ideo poker machines. From the lime-green porte-cochère onwards, the Palms ' vaguely Fifties, space-age styling sets out to suit both knowing thirty-something and their less ironic parents. What's a little odd is that it's almost two distinct buildings, with the modern, trendy areas all congregated to the east side, and the less showy parts to the west. Whether the Palms manages to hold on to its initial reputation as being "party central," or in the long run it becomes just another locals joint, remains to be seven.

4321 W Flamingo Rd

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